Visualization in layman’s terms basically means the ability to visualize and create a photorealistic image of any building, product or landscape. Architectural industry post digitization of the Architectural Design services quite often use this term to present photorealistic 3d images of an exterior, interior or site of a residential or commercial building premise. This particular set of services are referred to as “Architectural Visualization Services” or “3D Rendering Services”. Architectural firms, Real estate firms, Advertising agencies and print media rampantly use such services to demonstrate or present multipleservices. 3D rendering services also includes Animation and walkthrough, 3D flythrough, photomontage and other services that showcase a construction project in a realistic manner.
3D rendering services include
• Exterior and Interior 3D rendering
• Site Landscaping
• Animation and Walkthrough
• Product Rendering
There are multiple rendering tools and software that can be used for rendering a site or building. Revit or ArchiCAD can be used to create 3d models, while software like 3D Max, Lumion etc. can be used to add a photorealism to the otherwise insipid models. There is a plugin “V-ray” that adds in lighting to the 3d rendering. The benefit of using rendering services is that Architects and Visualizers can display the objects, vegetation, roof texture or walls exactly how it will be when the building is constructed. Architectural visualization helps in getting different images from multiple angles like bird eye view gives an idea of how the building will look from the top, side view and front view give a different perspective and project the building in different way.
Apart from 3D rendering services for residential, commercial or sports complexes or landscaping, even products and furniture can be rendered. Product renderings can be extremely photorealistic and give an intricate idea of all the components in the product. The visualizer needs to make sure that the amalgamation of the light effect, colors, shadow, curves in such a way that anyone who looks at the image feels he is looking at an actual photo of the product or building. It is also possible to create furniture, human figures, water bodies etc. in a picture realistic manner. Owing to the photorealistic realm, Architectural visualization services are widely used for marketing, branding and other promotional events for an Architectural or interior design company.
It is highly imperative to scout for a perfect company which can provide highly photorealistic 3D rendering services to Architectural and Interior Design firms globally. India is one of the most sought after destination for outsourcing your Architectural visualization services.
There are many 3D rendering service providers in India who can offer you highly cost effective and photorealistic visualization. Outsourcing your architectural visualization services to India is more cost effective than having an in house staff and increase your monthly liabilities of paying salaries to your employees, training them etc.
Divya Dave is a Senior Manager with Tesla Outsourcing Services. An engineer and management graduate, she has been working with the outsourcing industry now for more than a decade. With a passion for writing, she writes on topics that provide an insight into CAD, BIM, and 3D Visualization services for the Architectural, Structural, and MEP disciplines. Her focus is to enable architects and engineering professionals in the AEC industry to adopt the right technology so as to increase their efficiency and profitability.